All bloggers want to build this critical currency.
If you are a new or struggling veteran blogger you are in the trust building game.
Readers need to buy into you before they buy into your blog, your products and your services.
Even if you have yet to go the premium content or services route you need to inspire readers to trust you for them to sign up for your email list.
Building trust is not difficult but requires you to do freeing but sometimes uncomfortable things.
I turbocharged my blogging campaign by doing stuff to boost my trust factor. Traffic, profits, comments, social shares and every aspect of my blogging campaign expanded when I bought into influencing readers to buy into me.
How did I inspire folks to buy into me? I increased my trust factor.
Follow these 3 tips to build blogging trust.
1: Live Broadcasts
I am a live video addict.
I do a live broadcast daily on Facebook.
I also do live broadcasts on Periscope and YouTube sometimes, to connect with my readers on a deeper level.
Seeing a living, breathing human being sharing their thoughts and displaying their personality live on video is the ultimate trust building factor. Nothing supersedes live broadcasts because you present yourself in an authentic, raw, vulnerable setting.
Even if you rehearse you still need to be on your toes when folks ask questions or share their thoughts in a live forum.
Live broadcasts give you tremendous confidence throughout your blogging campaign, raising your trust factor through the roof.
Even if you come up a little short in some areas of your blog the simple act of broadcasting live videos persistently inspires your audience to trust you more quickly than a blogger who simply publishes posts.
If you are terrified to do live videos, start offline; record a few practice videos in private. Become comfortable in front of the camera. Embrace how you look and how you sound on camera. After a few practice sessions, go live. Begin practicing in a public setting to gain confidence and clarity in your abilities.
Podcasts are fabulous trust builders.
Being words on a screen – by solely writing blog posts – creates a sort of barrier between you and your readers. They may dig your blog and buy in on some level but forget that you are human. Creating podcasts makes you more human because readers can hear your voice and feel your personality.
Tackle pressing topics in your niche. Allow your energy to bleed through your recordings. Persistently publish podcasts and don’t forget to set up your RSS to load podcasts on iTunes.
By podcasting regularly you can be a little more human in the eyes of your readers.
Being accessible through your blog, social media, email and as many online channels as possible makes you trustworthy. If people reach you quickly and easily you gain their trust, by proving that you are a serious, responsive and genuine business person.
On the flip side, not being accessible eats into your trust factor. What does it say if you hide away from folks are do not respond in a timely fashion?
Be on the ball. Do not fall asleep at the blogging wheel. Set up a contact form on your blog. Share your email address and a few social media accounts. Be responsive. Be accessible. Build trust.
How do you gain the trust of your blogging readership?
What tips can you add to this list?
If you want to gain blogging trust buy my eBook:
About the Author
Ryan Biddulph is a blogger, author and world traveler who’s been featured on Richard Branson’s Virgin Blog, Forbes, Fox News, Entrepreneur, Positively Positive, Life Hack, John Chow Dot Com and Neil Patel Dot Com. He has written and self-published 126 bite-sized eBooks on Amazon. Ryan can help you build a successful blog at Blogging From Paradise.