seo Archives

Do rich snippets help SEO?

Rich Snippets is the term accustomed describe structured data markup that website operators will add to their existing HTML, that successively permit search engines to better perceive what info is contained on every website.

ALSO READ: Is SEO still relevant in 2019?

According to yoast.com , it defines and even went further to break down rich snippets into 2. “Rich snippet and Normal snippet”.

A snippet is a result Google shows to the user within the search results. an example: i was sorting out a decent formula for homemade ice cream and googled it. Google showed me a results list with normal snippets and rich snippets. a normal snippet sometimes appears like this:

Google shows the title in blue, the url in green and a description of what the page is about. this is often what we call the snippet, the issue Yoast SEO helps you to optimize with our snippet preview.

A rich snippet shows additional info between the URL and also the description. a rich snippet appears like this:

In this snippet, an image of the ice cream is added , you’ll be able to see the rating of the recipe, the time it takes to prepare this kind of ice cream and also the number of calories it contains. a rich snippet contains rather more info than the normal snippet will. That’s why we call it a rich snippet.

Who can Use rich Snippets?

Anyone will add rich snippets to their website. But, your rich snippets can sometimes only show if you hold one of those in demand 1st 5 spots more or less on Google.

Not all markup gets used but – rich snippets will only show if you’re providing relevant and useful info in response thereto query. Google monitors rich snippets and needs that you just follow certain Google tips.

For example, the below image shows a number of the rules that Google has for displaying business reviews.

Kind of Information That Can Be Displayed As Rich Snippets?

Rich snippets battle many forms to visually align with the knowledge. each type (template) can embody certain relevant information.

Some common examples are:

Restaurant — Displays average reviews and price range
Music Album — Lyrics and a link to play one or more songs
People — Phone number and photo
Local business — Location and customer review
Author — Author photo, name and link to other articles/works
Recipe — Photo, recipe, rating and time to complete the dish
Video — Video image with play button and time
Products — Ratings, picture and price range
Events — Event, date, location, time (future events only)

You can see the full documentation at schema.org

Do rich snippets help SEO?

Rich snippets stand out from the other snippets. they appear much nicer and you’ll instantly understand more, simply by looking at them. You’ll know whether or not others liked the homemade ice cream and how long it’ll take you to create it. rich snippets are snippets that have a higher click-through rate. individuals prefer to click on rich snippets.

If the click-through rate of a snippet increases, you’ll get a lot of traffic from that search result. Not as a result of your position in the search engine changed, however simply because more people click on your result. in the long run, rich snippets can have an effect on your ranking also. As a lot of individuals click on your result, Google can notice that people like your page higher than other ones. That’ll undoubtedly improve your rankings in the long run!

How to Create A Rich Snippets

Structured data markup doesn’t have to be compelled to be added to every single content property, although having additional content marked up will facilitate search engines present results better. It should even be noted that you should only mark up visible content – hidden page components and content in hidden div’s don’t have to be compelled to be marked up.

You can apply schema tags to your website in a very few totally different ways:

You can add the markups yourself by adding content tags to the existing HTML code.
You can use the Google Structured Data Markup Tool that allows you to pull a section of code off your website. You then mark it up by selecting what each element is in a drop down. The tool then generates a new “marked up” code.
You can use a plugin that will allow you to fill in blanks and then generate the code for you.

How long will it take for rich snippet markup to appear in the search engines?

Even if your website is holding top positions on SERP, it’s going to take a bit while for your rich snippets to appear.

In this video Google says, it’s going to take “a month or so” but there aren’t any guarantees, and Google says they’re working to display them faster.

Remember that ultimately Google decides which rich snippets to show. certain that you just test your snippets to make sure they’re working correctly!

In Conclusion , adding schema markup to your website you’ll be able to help search engines perceive your website better and acquire a lot of traffic!

Is SEO still relevant in 2019?

Search engine optimisation changes perpetually, and businesses that wish to remain ahead of the competition ought to bear in mind of them. Keeping a pulse on these changes has been a part of my job for the past 9 years in helping blogs around the world rank at the highest of search engines.

Now that 2019 has been divided, sorting out what trends will matter in the remaining parts of 2019, which can help businesses to set up their ways for the remaining months that lies ahead. Here are a couple of of them:

Content relevancy And User Intent

The URLs with the very best content relevance usually rank in the 1st few positions in Google search. Unless content meets user intent, it’s extremely unlikely to rank in those positions. Google will assess the connection of online content in real time.

Websites ranking on Google’s 1st page tend to possess long-form content. the key isn’t in the length but the standard and depth of the content. Engaging, in-depth content is probably going to still dominate in 2019.

2. Mobile indexing

Statistica reports that in 2018, 52.2% of worldwide online traffic was generated through mobile phones.

Back in March 2018, Google began mobile-first indexing. In easy terms, this implies that Google ranks websites supported the user experience for mobile devices. If a website has mobile and desktop versions, the mobile one is indexed. a website that isn’t mobile-friendly misses out on a huge amount of traffic.

One of the primary steps people will take is to use Google’s mobile test site to examine if your website is mobile-friendly or not. If your website isn’t optimized for mobile devices, it’ll tell you what steps you’ll be able to take.

3. Page Speed

Google desires to deliver the most effective user experience and deliver it quick. Since July 2018, mobile page speed has been a ranking factor for mobile. It suggested using the updated page speed report to make improvements. however it additionally emphasized that the intent of a search engine query was still a strong signal. So, a slower page will still rank high if it’s relevant content that best answers a query.

Accelerated mobile pages (AMPs) provide the best user experience, loading about 30 times quicker. Google, Twitter and a few other firms extended this open source project, designed to create mobile pages super quick.

In conclusion

While mobile search is increasing, videos are dominating, and we’re beginning to use voice-driven search, we also need to keep a watch on security and the protection of user information. User experience is more vital than ever, and we should continue to produce relevant content to fulfill user intent.

The Basics Of SEO You Must Learn

A lot of techniques and rules have have been talked about by the so called pro bloggers, but they often left out some basic of SEO which most of the time are left unturned. I noticed I have been writing a lot of articles on SEO this past weeks, may be because I promise myself that I want to crack the puzzles of search engine optimization to some extent.

I Recommend you read:How to optimize your images for Search Engine

Though it’s a wide range for someone to cover in a decade, you just need to talk about them. Mere looking at internet marketing these days, you’ll see that there are some important practices which we need to take cognizance of, and if you keep ignoring them, it’s dangerous, because it has been founded ever since the evolution of blogging or let say internet marketing itself.

Guess it’s nothing new again because we all know that the success of our blog/ our online businesses depend strongly on these importance evolutionary practices of SEO and also the new ones, because without correcting and mastering these rules, your blog keeps struggling.

Writing with Passion

I told someone earlier this week that I always write my articles with passion. From what I learnt from Google, your articles, and blogs are not for you, but for you readers. So endeavor to give them the best that is expected of you. An interactive blog keeps your follower intact.

I Recommend you read:How do you know if your blog is Making A Difference?

There are some blogs out there that only passes message, no form of interaction between the write and the reader. It’s always mandatory that when you write, always make your readers feel your presence, as if you are with them lecturing. While you write your article, I want you to have some few things in mind:

1. Remember keywords and search engine optimization in mind, which we all know they are good in ranking of our web pages.

2. Your article should be of high quality, like I wrote earlier; it should be readable and interactive for your audience to appreciate them.

3. Remember it’s not only traffic you are after for writing the article, but a faithful and stable reader, because you might have a enough traffic and still have a low income. Therefore assume that you are writing for a large number of people, which is very true. By so doing and having that in mind, you’ll make you article informative.

The Effect of Duplicating Your Content

Are you surprise that I brought up this topic? Guess you need to be because so bloggers actually do that. Duplicating your articles on your blog to make your post number many is a null on the side of search engine. Plagiarism and copy right infringement is what Google termed the act to be, and it has a great penalty the blog is going to pay.

Though it happens at time, when you write your article in your HTML post space and probably the network wasn’t too good, most times it would have posted and you’ll think it didn’t post and re- post it. It happened to me earlier this week, when I posted an article and the stuff didn’t post, and I re clicked the post button not knowing it has already been posted.

It was when I visited my main site check on my posts that I knew it was a double post I did. Always check your web pages for duplicate posts, nobody is perfect. Duplicating content lowers the rank of your blog, and I guess that’s too bad. That is why you should always be careful when you post articles.

Referral Traffic

I must tell you that referral traffic is very bad. Anything I shared with you here, was as a result of my experience. There was a time I used a referral site to get traffic on my blog back in 2011 so well they gave me traffic, but the aftermath effect was so grievous that I as blaming myself for such an act.

A lot of bloggers have make the same kind of mistakes, that is why google’s panda and penguin updates have dealt with so many blogs today.

It was said that getting traffic from those site could get your blog shutdown. So while the biggest search can lift your blog, it can also be the downfall. You just have to be care, that is why most times we need our traffic from different sources like forums, social media etc.
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