Search engine optimisation changes perpetually, and businesses that wish to remain ahead of the competition ought to bear in mind of them. Keeping a pulse on these changes has been a part of my job for the past 9 years in helping blogs around the world rank at the highest of search engines.
Now that 2019 has been divided, sorting out what trends will matter in the remaining parts of 2019, which can help businesses to set up their ways for the remaining months that lies ahead. Here are a couple of of them:
- Content relevancy And User Intent
The URLs with the very best content relevance usually rank in the 1st few positions in Google search. Unless content meets user intent, it’s extremely unlikely to rank in those positions. Google will assess the connection of online content in real time.
Websites ranking on Google’s 1st page tend to possess long-form content. the key isn’t in the length but the standard and depth of the content. Engaging, in-depth content is probably going to still dominate in 2019.
2. Mobile indexing
Statistica reports that in 2018, 52.2% of worldwide online traffic was generated through mobile phones.
Back in March 2018, Google began mobile-first indexing. In easy terms, this implies that Google ranks websites supported the user experience for mobile devices. If a website has mobile and desktop versions, the mobile one is indexed. a website that isn’t mobile-friendly misses out on a huge amount of traffic.
One of the primary steps people will take is to use Google’s mobile test site to examine if your website is mobile-friendly or not. If your website isn’t optimized for mobile devices, it’ll tell you what steps you’ll be able to take.
3. Page Speed
Google desires to deliver the most effective user experience and deliver it quick. Since July 2018, mobile page speed has been a ranking factor for mobile. It suggested using the updated page speed report to make improvements. however it additionally emphasized that the intent of a search engine query was still a strong signal. So, a slower page will still rank high if it’s relevant content that best answers a query.
Accelerated mobile pages (AMPs) provide the best user experience, loading about 30 times quicker. Google, Twitter and a few other firms extended this open source project, designed to create mobile pages super quick.
While mobile search is increasing, videos are dominating, and we’re beginning to use voice-driven search, we also need to keep a watch on security and the protection of user information. User experience is more vital than ever, and we should continue to produce relevant content to fulfill user intent.