Twitter marketing has proven to be almost the best medium to market one’s product amidst the social media platforms. As at early November 2013, Twitter had more than 235 million active monthly users, 60 million of which were in the United States. And this actually makes twitter a very powerful marketing tool, if you know how to get your way round it(twitter marketing).

 But now, how can you take the leverage of this very popular 140-character social media site, to drive massive traffic to your websites and generate lots of sales and led to ones business. Research has been made, and tips have been gotten from twitter experts on how to successfully market your business on twitter, which we all called twitter marketing.

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Therefore, below are the researched ways by which twitter marketing can get your products on board.

1.Optimize Your twitter profile: 

“Make sure your company identity and voice are branded well,” says Jon Ferrera, CEO, Nimble, a provider of social CRM. That means having a bio that tells people who you are and includes a link to your company website or a landing page — and having “a consistent tones so that people clearly understand who you are and what you do.”

  2. Get your friends Involved:

In every marketing campaign, the first people to help you build your brand are those close to you. I.e. the help should come internally. Make sure your coworkers are following you on Twitter and tweeting, retweeting, engaging, etc.

3. Tweet Regularly: 

 The secret to great tweet visibility is your constant presence on twitter platform. Regular tweeting is a sign of an active, healthy profile. If you only tweet once a week, or once a month, you aren’t keeping up with the Joneses [or the Twitter equivalent].

 Worse, folks will forget about you, but when you tweet several times a day, your followers will be eager to get more from you and especially when your tweets are of great benefit to targeted followers.

  4. Follow trends or Hashtags: 

It is always very good to look at the trending topics and hashtags and find a way to make a relevant connection to your brand, as this always provide a social marketing solution. “By putting your business among the trending topics, your handle will be seen when people search tweets regarding that particular hashtag.”

This is a very good method to get one’s product out there through twitter marketing because I have tested it several times. It has been confirmed that tagging your posts with one or two relevant or trending hashtags will definitely help to reach new users.

5. Uses Videos and Images

Thanks to twitter who has given the platform to users who will be able to add videos to their tweets. Several posts and articles have been written how effective it is to use images on posts and tweets; this tends to attract more people than using just ordinary letters. Revealed; “Photos and videos drive three to four more clicks on Twitter.”

6. Define your Targeted Audience:

One needs to be sure in directing promoted tweets to targeted audiences. This point really makes your work much easier when you use promoted tweets to reach your audience. “Failing to define exactly who you’re trying to reach [could] cost you time and money.”

Make sure your target audience are not been spammed and that the goal is to provide value that establishes trust and credibility. Then keep your words fresh, don’t pass across a message too long to avoid boring your followers. When you want to pass the same message across severally, always find a variety of ways to do that.


 Conclusively, twitter marketing has been a method I use often and this has been help my services. I know you have one or two things you want to add through the comment zone, your comments are happily welcome. Please before you take your leave, endeavor to share this post with your friends and followers on social media. “Sharing is caring” Thanks.

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